Nine of London’s brightest emerging talents who will receive sponsorship to showcase their SS16 collections at London Fashion Week (18-22 September 2015) from NEWGEN sponsored by TOPSHOP.
Each of the NEWGEN designers will again be given a dedicated pop-up showroom for four hours after their show or presentation giving buyers the opportunity to make sales appointments with the designers.
NEWGEN is the BFC’s landmark scheme to support the very best emerging talents; its ambition to build global, high end fashion brands for the future. The scheme offers designers financial support and showcasing opportunities at London Fashion Week to present their SS16 collection to influential press and buyers from around the world.
Since its inception in 1993, NEWGEN sponsorship has acted as a promotional launch pad for young designers, attracting media profile, orders and investment whilst offering encouragement and support for new talent. Previous NEWGEN winners include Alexander McQueen, Christopher Kane, Erdem, Jonathan Saunders, J.W. Anderson, Marques’Almeida, Mary Katrantzou, Nicholas Kirkwood, Roksanda Ilincic and Simone Rocha.
The difference since the line-up in the last Fashion Week is Marques’Almeida who won the LVMH Prize, which each year awards a young fashion designer with €300,000 and a year of mentoring from LVMH execs.