Created by the British Fashion Council in 1993 New Generation (NEWGEN) is one of the most internationally recognised talent identification schemes which continues to showcase and promote new designer businesses today. The scheme has been sponsored by Topshop since 2001 who have been integral in nurturing emerging talent in London.
The NEWGEN designers will again be given a dedicated showroom for four hours after their show or presentation giving buyers the opportunity to make sales appointments with the designers. The scheme offers designers financial support and showcasing opportunities at London Fashion Week to present their AW15 collection to influential press and buyers from around the world. NEWGEN is the BFC’s landmark scheme to support the very best emerging talents whose ambition is to build global, high end fashion brands for the future.
NEWGEN designers are identified by their creativity, strong design aesthetic and point of difference. The NEWGEN committee, chaired by Sarah Mower MBE, focused on selecting designers who are ready for the profile, platform and support that NEWGEN offers.Sarah Mower MBE, BFC Ambassador for Emerging Talent, Contributing Editor to Vogue US and Chair of the NEWGEN selection commented: “NEWGEN produces the stars of London Fashion Week – the phenomenal progress of Marques’Almeida in six seasons of support is proof of that. Following in their footsteps is a whole new slew of discoveries whose sparky originality and careful entrepreneurialism have won them the praise of the NEWGEN committee and TOPSHOP’s invaluable sponsorship. We think the quality, colour and sheer desirability of the clothes audiences will be seeing from 1205, Ashley Williams, Claire Barrow, Danielle Romeril, Faustine Steinmetz and Ryan Lo will step up yet another rung this season. And now they’re joined by an influx of three brilliantly individualistic young women, Molly Goddard, Marta Jakubowski and Sadie Williams.”
So let’s take a look at NewGen Autumn-Winter 2015 UK Designers to watch! They showcased their AW15 Collections at London Fashion Week (20th-24th February 2015).